Trial conversions 8% → 28%. $1.5M revenue added by fixing pricing, messaging, and upsells.

12% churn → 5%, 3x conversions: The 7-Day Challenge that revived FitTrack’s dying funnel fast.

0.3% → 4% paid users: How killing “free forever” unlocked $1.2M from overlooked teams.

3% → 15% trial conversions: The 7-Day A/B test flow that doubled revenue and tripled LTV.

0% churn → 4%, 3x revenue: The Squad Challenge that turned lonely workouts into viral habit loops.

5% → 18% conversions, $2.7M added: The “Brand Bootcamp” that turned Canva users into loyalists.

Close rate 15% → 35%: The ROI-first pivot that halved sales cycles and doubled revenue fast.